Daniel White
Immersive producer, Brooklyn. I lead the teams that design and build the systems behind extraordinary experiences.
Creative ideas outrun technical and financial reality by default, because dreaming should be free and delivery can't be.
The fix isn't to ideate inside the constraint. It's to treat the parameters as the launchpad, defining them early enough that the work develops in tune with them instead of getting cut down to fit them later.
I've watched immersive media and experiential architecture grow from its origins enhancing stage performance into something far more robust: activated spaces and channels that surround an audience, carry layered messages, and tell a client who showed up.
By the numbers
What I take on
- Lead production on an installation or activation, concept through commissioning: animation, software development, experience design and hardware systems engineering
- Author vendor packages and RFPs; run the bid, negotiate and award
- Engineering-intent passes on creative concepts, ready for bidding
- Owner's rep and design management on capital media projects
- Manage integration, install and commissioning windows on site
- Budget and schedule construction; burn tracking against phase gates
Selected work
GEICO Real-Time Geckowith Framestore · GEICO, The Martin Agency
An Unreal character system that lets non-animators direct performance and camera. Pitched and originated in person, it grew from one engagement into three and went live at Dadeland Mall over Black Friday 2025, talking with thousands of shoppers. $1.2M program.
…And Just Like Thatwith Framestore · Max
Lead technical producer for the Sex and the City 25th-anniversary public installation: AI-assisted animation pipeline, UE5 content, LED wall and scenic build. 2× Clio Bronze; Webby Winner.
Royal Railway — Utopia Stationwith Framestore · Royal Caribbean
Led the client presentation that opened the program, then produced creative direction, story and onscreen content for a permanent immersive dining experience aboard Utopia of the Seas, one that has to land for a new audience at every service, unattended, for the life of the ship.
David Geffen Hallwith AV&C · Lincoln Center
Permanent architectural media system, with Tod Williams Billie Tsien Architects, Turner Construction and 2x4. Owned scope, contracting, invoicing and phase-by-phase reconciliation. $9M.
Sotheby's U.S. Headquarterswith AV&C · Sotheby's
Permanent media system for the York Avenue headquarters renovation, including lobby and elevator lobby displays aggregating live sale catalog data, built to run daily inside a working auction house. $1.8M.
Johnson & Johnson Instituteindependent · Palm Beach Gardens
Permanent interactive installation, end to end: animation, interaction design, CMS and prototypes through architectural install, contracted directly with the client.
MassMutual at Spherewith Framestore · MassMutual
5K render pipeline, Nuke compositing and an Unreal digital twin for distortion QA, as hero creative in a cross-channel Las Vegas F1 Grand Prix campaign.
Each project is walked through by role at danielwhite.work/projects.
How I work with your team
| Area | Your team | Me |
|---|---|---|
| Creative direction, content authorship | Approver | Consulted |
| Experience and visual design | Approver | Consulted |
| Feasibility and technical approach | Approver | Responsible |
| Budget, estimating, burn | Approver | Responsible |
| Schedule and sequence | Approver | Responsible |
| Vendor selection, bid, award | Approver | Responsible |
| Install, integration, commissioning | Approver | Responsible |
Adjusted per engagement. A scoping engagement runs one week with a focused output: a feasibility read, a ROM range with its cost drivers, a risk register and a draft scope package ready to go to bid; two weeks where vendor complexity warrants it. Willing to travel nationally and internationally.