MASS MUTUAL SPHERE OOH LVGP
MassMutual launches their wealth managment business on the biggest digital canvas in the world
For the 2025 Las Vegas Grand Prix Formula 1 race Mass Mutual decided to showcase their new client offering on the MSG Sphere
Role:
Senior Immersive Producer for Framestore
Key Scope Elements:
Scale & fidelity first: Moved to 5K renders to improve crispness (dot patterns, edges, type) and then composited in Nuke to lock color, contrast, and legibility for a gigantic curved canvas.
Digital Twin realism: Dropped sequences into an Unreal model of the Sphere to evaluate distortion, timing, and read from intended “hero” viewpoints before external QA.
High-profile canvas: A bespoke Sphere activation integrated into a cross-channel F1 Las Vegas campaign (NYT, airport OOH, ESPN digital show).
Audience interest: The Sphere piece functions as the hero creative during a major global sports moment, with brand craft focused on readability and spectacle at unprecedented scale.
Stakeholders:
Immersive Content Studio- Framestore
End Client- Mass Mutual Insurance
OUT OF HOME, LV NV; Winter 2025
